Reinvent careers guidance and focus on ‘skills development’ for young Brits

1. There are 1.5 million young people out of work across the UK.

2. The UK’s creative industries (as listed by NESTA, including digital innovation) are booming and contribute hugely to the UK economy.

3. Careers advice neglects to help school leavers understand their options and the potential opportunities open to them across the entrepreneurial and creative sectors.

4. Apprenticeships and internships are regularly stated as highly beneficial to both employers and young people.


Let’s make more positive, collaborative connections between the creative industries and young people nationwide.

Let’s challenge more creative and entrepreneurial businesses to introduce One More Desk into their studios.

Let’s reinvent what it means to provide school and college leavers with careers guidance, and turn it into ‘skills development’.

Let’s make it about new skills, new horizons and nurturing an enterprising, creative courage in young people to get out there and make something good.


2014 marks 100 years since the First World War, which resulted in a “lost generation”.

Let’s think creatively now, to avoid another lost generation.

Starting in 2014.


Lucy Johnston
Bright Young Brits
Lucy Johnston, The Neon Birdcage / Bright Young Brits | Fri 10th Jan 2014 at 17:08

One of our favourite ideas!

1 comment:

This is a re-interpretation of one of my proposals from weeks ago, but thanks for expanding it Lucy.
Simon Clark, SJC Systems Limited | Tue 14th Jan 2014 at 00:48

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